Ethos & Education

The following are the tenets and specific practices I uphold within all aspects of my work, including coaching, facilitating, and operating a small business. I am also a practice-in-progress and will continue to learn and unlearn, which may require future changes and updates.

Tenets of coaching

I believe coaching is a true empowerment tool

Coaching reminds you that you are your own domain and always have a choice; the very definition of empowerment.

I believe you are creative, resourceful, and whole

You do not need to be diagnosed, fixed, or healed because you are not broken.

I believe coaching is not purely a solution

Coaching is a co-created space where you can explore all possible outcomes and remember that you have a choice. The primary intention of coaching is to move you toward more agency.

I believe coaching is a space to be heard and seen, not to be perfect or “get it right”

Perfectionism is a conditioned response to the risk of belonging when the vulnerability of being our full human selves arises. The coaching container is a space to make mistakes, be challenged, and sit in the muck of the human experience.

I believe coaching should center you as the expert

You are a resilient and capable adult who knows herself better than I ever could. I welcome your self-knowledge and wisdom to be the center of our coaching relationship.

Ethical responsibility

Aware of the lack of accessibility to helping services, I am committed to the acknowledgment and necessity of equal access. 

I dedicate a portion of my time to providing free resources and continuous outreach to underserved populations through my programming. I am committed to producing work in an ecologically and sustainably way for my clients and my community.

Aware that dogmatic methodology can create an unhealthy attachment to the “provider” and disempower the client, I am committed to principle-based services that move people toward choice. 

Knowing that “guru-ism” is rampant in helping services, I am committed to coaching my clients home to themselves, where they are not reliant on my processes to do the work. Our work is collaborative, co-creative and rooted in mutuality. 

Aware that as a white woman I can not operate outside the lens of white supremacy, I am committed to practicing anti-racism.

I am a white woman actively working to dismantle her own racism as created by covertly existing and blinding benefiting from a white supremacist society.

Aware that unnecessary harm is caused through negligence of helping providers and the space they provide, I am committed to the tenet, ‘do no harm’. 

The space I provide promotes safe sharing through confidential communication, client-driven processes, permission, and the client’s right to end the work if/when it’s no longer serving you.

Aware that harm is caused psychologically and physically when helpers operate outside their scope of practice, I am committed to stay in my lane and seek advisement as needed.

Through continued education and ongoing mentorship, I hold myself accountable to the integrity of being a professional coach. I seek support on a case-by-case basis as needed and am fully resourced to refer a client out if/when the need should arise.

Business ethos

Rooted in Mutuality

I believe business can be a place of mutuality, respect, and care.
I uphold informed consent in all areas of my work because I trust the people in my community to be whole, capable, and resourceful. I want every exchange—financial, emotional, or energetic—to be rooted in clarity and choice.

People Before Profit

Money is a meaningful resource, but it is not the only one. I conduct business in a way that values people above profit, knowing that how we make money shapes the kind of world we live in.

Integrity in Marketing

I do not engage in marketing that plays on fear or scarcity. I do not use pain points, urgency tactics, or artificial price increases to drive decisions. I believe mutuality and manipulation cannot coexist, and that right relationship is the most powerful invitation.

Redefining Success

I measure success through the depth of relationship and transformation that unfolds—not through numbers, followers, or scale. Bigger is not necessarily better. Integrity and intimacy are measures of success, too.

Respecting Lineage and Labor

I do not borrow or appropriate practices that do not belong to me in the name of “healing” or “helping.” As a white woman in an unregulated industry, I am committed to anti-racist and decolonized practices, to ongoing education, and to repair when needed.
I hire and pay fairly—especially women+, LGBTQIA+ individuals, and others within my community—because their labor and creativity are valuable.

Accessibility and Reciprocity

I offer payment plans without fees, accessible pricing, and community-based offerings as ways to make this work more reachable.

A World I Want to Live In

Ultimately, my business is not just about what I offer—it’s about how I offer it. I aim to run a business that reflects the world I want to live in: one rooted in consent, care, and shared power; a world where love for our small corners ripples outward.

Formal education

Certified Life Coach, ACTP 

Institute for Life Coach Training, accredited by the International Coach Federation (ICF)

Master Practitioner of NLP and Hypnosis

The Association for Integrative Psychology

Master Practitioner of Mental Emotional Release™ Therapy

The Association for Integrative Psychology

Certified Master Practitioner of Integrative Wellness & Life Coaching, MILC

Integrative Wellness Academy

Certified BodyMap Coach Level 1

Applied Neuroscience of Behavior, Performance, & Personal Transformation

Certified 200-Hour Yoga Teacher, RYT-200

The Yoga Conservatory, accredited by the Yoga Alliance

Certified Journal to the Self Instructor, JTTS

Center for Journal Therapy

Graduate Work in Systems Counseling

Saybrook University

B.A. Social Work and Human Services

Western Washington University